Created by CouponGroupie on Oct 28, 2010 in  Business ->  E-commerce

Is Groupon a Win-Win for businesses?

Groupon states that over 95% of participating businesses are successful.
Independent research states that 30% to 40% of Groupon businesses would not do another event.
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@mipmip
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@Steliyan_Petkov_Georgiev: If your business sucks nothing's gonna save you but a huuuge advertising budget. I think this is helpful for startups or businesses with fading image.

on Nov 1, 2010
@Steliyan_Petkov_Georgiev
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Groupon certainly invented a good business model. It gives good opportunities for you product or service, but if your service sucks then even Groupon promotions can't help you. So i believe Groupon makes business which were already successful become even more successful.

on Oct 31, 2010
@mipmip
0

60-70% of merchants willing to participate again is actually pretty good.

on Oct 29, 2010
@Steliyan_Petkov_Georgiev
0

I think participating in Groupon certainly cannot hurt your business. If you deal doesn't reach the minimum number of sign-ups you lose nothing I suppose. But Groupon will need a way to avoid such deals. So it should start declining featuring deals of companies which have proved unsuccessful before. Am I not right?

on Oct 28, 2010
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