@Steliyan_Petkov_Georgiev: It'll come as a mighty surprise to me if there are no gold, silver, platinum, diamond encrusted etc. PCs. Apple is in another league here. The idea, or at least part of it, behind Apple's pricing is the same as with all nicely designed products: simplicity of form and function. And as nowadays everybody with a PC and Photoshop is a "designer", the really nice stuff gets more and more expensive. This plus tons of marketing and aggressive anti-competition policy does it for $teve.